Literature—WilliamsF1 Grand Prix Engineering
'Race Day' promotional pack
The Brief
Williams HQ has a conference centre with a large projection screen and full satellite AV facilities. As this is generally not in use at weekends, Williams offers this facility for sponsors or corporates to invite guests to watch the races live on the big screen, and get inside information from the pits on what the team are doing at the circuit. The brief was to advise on how to sell this and create the communications tools.
The Solution
The theme of "Blueprint for a Perfect Day" was developed tying together the essence of WilliamsF1 engineering skills and the opportunity to gain a unique behind the scenes insight to the team's activities at the racetrack. C Force then recommended joining force with key hospitality companies who would sell the VIP days on their behalf. Red Letter Days now sell the day as one of their hospitality packages.
