The Brief

As with all fashion accessories, it is important to get an accurate idea of how the product looks before purchase. Therefore when selling via mail order, a clear and unambiguous brochure is required.

 

The Solution

By using a pack of postcard style product information cards, it was possible to produce a brochure that could be constantly updated as new products were intoduced or old ones dropped from the range. The cards were sent out in a custom made box, that echoed the style of the packing used for the distribution of the products themselves (also produced by C Force). Photography was key to ensuring the product was not misrepresented, and considerable effort put into obtaining an accurate impression of the colours in the products.

 

 

Literature—Rabbit Jewellery

 

Mail order brochure