Literature—Malvern Instruments
Mastersizer 2000 launch brochure
The Brief
When Malvern were looking to launch the Mastersizer 2000, something different was required that set apart this instrument from what had gone on before. To be used as a giveaway at the press launch, and subsequently as fulfillment to initial leads that the launch activity generated.
The Solution
A distinct style of brochure was developed for the launch, which played on the product's ease of use. A somewhat different approach (for Malvern) to the copy was taken, that talked through a typical day of a user, demonstrating how much easier it was to get accurate results compared to anything else in the marketplace. The brochure was produced in English, French and German, and finished off with a 3D Tufflex badge from the product itself attached to the cover.
