Literature—IBS
ContractorPlus brochure
The Brief
IBS had four key products that form their family of software solutions for local government. ContractorPlus in many ways was the odd one out of the three as it did not yet have the safe technology and user interface as the rest of the family, but need to be perceived as such.
The Solution
Each product in the family had a four page A4 brochure which gave an overview of the capabilities. This was designed to sit in the pocket at the backk of the corporate brochure, and would rarely be seen on its own. Once interest had been established, there was a more thorough 24 page "Product Overview" brochure which went in to greater detail on what the software could do.
