Literature—Premier1 Grand Prix
Campaign launch brochure
The Brief
When launching this major new motorsport venture, which tied football club branding to F1 performance racing cars, a presentation pack was required to sell the concept to Europe's top football clubs.
The Solution
A multimedia presentation was created that was presented at board level to the football clubs. An interactive version of this presentation was then left with the club, along with a substantial brochure all in a custom made clamshell presentation case. This project was highly confidential for its first two years, and therefore secure suppliers were used for repro, print and so on, and all production materials were confidentially destroyed to ensure the control of the information contained in the package.
