The Brief

Short-term lead generation is essential for Protan, who manufacture single-ply membrane roofing systems. They need to target architects in order to get their product specified in either new buildings or the retrofit/refurbishment of existing buildings.

 

The Solution

After doctors, architects are the most marketed-to individuals in the country. It is therefore imperative that your message is impactful to stand out from the crowd. A campaign of regular product cards was introduced in key architectural journals. In each case a stunning photograph was used that showed off the capabilities of the roofing system on an architecturally interesting building.

 

 

Advertising—Protan

 

'Protan...naturally' product cards