The Brief

iPulse is a relative newcomer to the busy marketplace of Intense Pulsed Light (IPL) machines. However their unique patented technology means they have a number of key advantages over their competitors including effectiveness of treatment and cost of ownership.

The target audiences are both beauty salon owners and medical practitioners in private clinics. A campaign was therefore required for the trade press that would grab attention and extoll the virtues of iPulse.

 

The Solution

The 'Simply Perfect' campaign was the starting point for an overhaul of CyDen's complete marketing image. The concept is simple; the use of stunning photography of beautiful models means you immediately think the headline is referring to the girl. Yet the copy quickly establishes that it is the product that is 'simply perfect'.

 

 

Advertising—CyDen

 

'Simply Perfect' ads