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This short video was shot in 1080P high definition using a combination of live action, 'green screen' special effects and digital composition. Initially shown on large plasma screens at the exhibition the product was launched at, it was then subsequently used in an online teaser email campaign that provided versions suitable for downloading to iPhones as well as the high definition streamed version from YouTube.

 

 

Multimedia—Latchways

 

Personal Rescue Device launch videoDownload PDF of this document