When Barbican Insurance decided to promote unsigned artists as part of their corporate social responsibility programme they needed a new brand identity that had synergy with the company brand but was more suited to the music industry. Under the name 'Live in the City', C Force created a new logo and a whole 'look and feel' that ran across websites, promotional flyers, emails, posters and banners.

 

 

Corporate Identity—Barbican Insurance Group

 

Live in the City identity